Travel World Reps
Connecting Global Tourism Brands with China
China market representation, travel-trade engagement, PR and digital marketing for global tourism brands
Since 2005
About us
China expertise. International perspective.
Founded in Shanghai in 2005, Travel World Reps is a specialist tourism representation and marketing agency connecting international travel brands with the Chinese outbound market.
We work with tourism boards, hotel groups, airlines, destination management companies, attractions, associations and travel events.
From market-entry strategy and product positioning to trade networking, Chinese-language content, PR, digital marketing, roadshows and buyer engagement, we provide coordinated, on-the-ground support throughout the market-development process.
By combining local market knowledge with established industry relationships, we help our partners build visibility, engage the right trade contacts and develop long-term opportunities in China.
OUR B2B TRAVEL PLATFORM
E-LuxTravel
Exceptional travel.
Connected to China.
E-LuxTravel connects Chinese travel agencies with a curated collection of overseas hotels, lodges, experiences and itineraries.
Discover our featured partners, enquire about trade information, or submit a product for review.
Explore E-LuxTravel →Trusted by Tourism Brands Worldwide
Long-standing partnerships across destinations, hospitality and travel
Our Clients
One China Strategy. Connected Across Trade, Media and Digital
How We Work
A structured approach to market development
We act as an extension of our clients’ international marketing teams in China. Every partnership begins with understanding the brand, product and commercial objectives. We then prepare the right market tools, build relevant industry connections and refine the approach through ongoing feedback and close collaboration.
Understand & Position
We review your brand, products, pricing, existing market presence and target audiences to identify the most relevant opportunities and establish an appropriate position for China.
Prepare & Localise
We adapt messaging, content and marketing materials for Chinese audiences, ensuring that your brand and products are clearly presented and ready for market engagement.
Connect & Activate
We engage relevant tour operators, travel agencies, media and industry partners through targeted networking, product training, PR, digital marketing, roadshows and events.
Review & Develop
We follow up opportunities, gather market feedback and provide regular reporting and practical recommendations. Working closely with your team, we refine the approach as the market develops.
Our Industry Partners
