Travel World China, in collaboration with Dalmore International Travel and PlayGolf Club, orchestrated a highly successful event for Serena Hotels in Shanghai on December 7th. This large-scale offline salon, themed “Travel+Wine Tasting+Golf,” attracted a distinguished audience, including representatives from Serena Hotels, Kenya Airways, Kenya Tourism Board, Ethiopian Airlines, Wilderness, and other influential figures in the African travel industry.
Promoting Peru in China – A Successful Media Event and Travel Seminar
Objective: To promote Peru as a preferred travel destination among Chinese tourists and strengthen relationships with key media journalists, KOLs, and travel agencies in Shanghai.
Challenges: The challenge was to create a memorable experience that would leave a lasting impression on both media representatives and travel agencies. Additionally, the event needed to showcase the rich culture and attractions of Peru.
Travel World China (TWC) is a specialist in marketing and communication to the Chinese outbound travel market. This case study showcases TWC’s expertise in facilitating connections between Chinese buyers and overseas travel suppliers.