Travel World Reps

China will strengthen bilateral tourism cooperation with African countries

“In the next five years, China’s steady recovery of outbound tourism will provide new opportunities for the world’s tourism industry, including Africa, and promote the construction of a new pattern of world tourism with true multilateralism, so as to better benefit the world and people, including the 2 billion African people.” Dai Bin – President of China Tourism Academy

November 16, the “Seminar on Tourism Cooperation between China and African Countries” hosted by the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism and organized by the China Tourism Academy opened online.

Dean Dai Bin attended the meeting and delivered a keynote speech entitled “China-Africa Tourism Cooperation and the Construction of a World Tourism Community”. The main contents are as follows:

Further research found that China-Africa tourism cooperation is far more than simply “source China + destination Africa”. Africa is not only with magnificent scenery such as the Serengeti and Masai Mara, the Great Rift Valley, the Sahara Desert, and the Nile River. Africa is also the place where the dawn of human civilization rises. If we have the opportunity to walk into the National Museum of Ethiopia, in front of human fossils, one must have a deeper understanding of the community of shared future for mankind that President Xi has repeatedly stated. 

Africa is not only the region with the greatest mining potential, but also the countries along the “Belt and Road” and the member countries of the BRICS mechanism, where bilateral trade and investment are growing rapidly. The ever-increasing trade and investment, people-to-people and cultural exchanges and international cooperation have provided a broad market space for China-Africa tourism exchanges and industrial cooperation.

An Africa with magnificent natural scenery, splendid history and culture, rich natural resources and visible economic growth will provide more destination choices for Chinese outbound tourists. 

In 2019, China became the world’s most important tourist source market with 155 million outbound tourists. In the past three years, due to the impact of the epidemic, the continuously growing outbound tourism market has stagnated. However, judging from the recent aviation, immigration and consular policies, outbound tourism is approaching the window period of orderly recovery. 

Reading thousands of books and traveling thousands of miles has been an excellent tradition and way of life of the Chinese nation since ancient times, and outbound travel is especially yearned for by the people. A China that has realized a moderately prosperous society in all respects, and a China that is promoting the great rejuvenation of the Chinese nation through Chinese-style modernization, will not pursue a trade surplus in tourism services with any country or region at any time, but will encourage more citizens to travel in this blue sky. Walk freely on the colourful planet. 

In the next five years, China’s steady recovery of outbound tourism will provide new opportunities for the world’s tourism industry, including Africa, and promote the construction of a new pattern of world tourism with true multilateralism, so as to better benefit the world and people, including the 2 billion African people. 

Openness is a distinctive sign of contemporary China, and it is our common responsibility to promote more convenient travel policies and higher-quality tourist reception. 

Through policy innovations in bilateral tourism, culture, consular, immigration, aviation, maritime, port and other departments, more visa convenience and route options are provided for mutual visits of tourists; provide high-quality tourism and travel services for international tourists through the pragmatic cooperation of travel agencies, online travel agencies, travel retail, hotels, homestays, scenic resorts and other commercial organizations; project investment from financial institutions such as industrial funds, etc., and continuous improvement of Africa’s tourism infrastructure and reception system, so that China-Africa tourism exchanges and cooperation will steadily move from the government-promoted stage to the market-promoted stage.

The China Tourism Academy is willing to further strengthen cooperation with tourism policy research, marketing promotion, education and training, reception services and other departments of African countries. Effectively enhance the popularity and influence of African countries in China’s outbound tourism market and help travel service organisations in African countries to develop more targeted products, and continuously improve service quality and tourist satisfaction.

Source: China Tourism Academy 

Author: Dai Bin

Recent Insight

serena hotels
Case Studies

Serena Hotels’ Successful Collaboration in Shanghai Golf Event

Travel World China, in collaboration with Dalmore International Travel and PlayGolf Club, orchestrated a highly successful event for Serena Hotels in Shanghai on December 7th. This large-scale offline salon, themed “Travel+Wine Tasting+Golf,” attracted a distinguished audience, including representatives from Serena Hotels, Kenya Airways, Kenya Tourism Board, Ethiopian Airlines, Wilderness, and other influential figures in the African travel industry.

Read More »
Case Studies

Promoting Peru in China – A Successful Media Event and Travel Seminar

Promoting Peru in China – A Successful Media Event and Travel Seminar

Client: PROMPERU

Objective: To promote Peru as a preferred travel destination among Chinese tourists and strengthen relationships with key media journalists, KOLs, and travel agencies in Shanghai.

Challenges: The challenge was to create a memorable experience that would leave a lasting impression on both media representatives and travel agencies. Additionally, the event needed to showcase the rich culture and attractions of Peru.

Read More »
Insights

Unlocking Success: How Travel Representation Companies Drive Sales Revenue for Businesses in the Chinese Outbound Tourism Market

As the Chinese outbound tourism market continues to experience robust growth, businesses seeking to tap into this lucrative sector face unique challenges. One of the most compelling reasons to consider partnering with a travel representation company for hotels and destination management companies (DMCs) targeting the Chinese market is the significant impact it can have on driving sales revenue. In this article, we will explore how travel representation companies can effectively boost sales revenue for businesses in the Chinese outbound tourism market.

Read More »
Harnessing Xiao Hong Shu for Effective China Marketing in the Tourism Industry
Insights

Harnessing Xiao Hong Shu for Effective China Marketing in the Tourism Industry

Introduction: As the Chinese outbound tourism market continues to grow rapidly, tourism businesses face the challenge of attracting Chinese travellers effectively. One platform that has emerged as a powerful marketing tool in China is Xiao Hong Shu (Little Red Book). In this article, we will explore how tourism businesses can leverage Xiao Hong Shu to tap into the Chinese market successfully and capture the attention of potential Chinese tourists.

Read More »
Insights

Captivating the Chinese Outbound Travel Market: Roadshow Strategies for Overseas Tourism Organizations

In the ever-changing landscape of post-pandemic travel, conducting a roadshow in China has become essential for overseas tourism organizations looking to tap into the lucrative Chinese outbound travel market. These roadshows facilitate connections, knowledge exchange, and business collaborations with Chinese outbound travel professionals. This article explores the key cities to cover, the roadshow format, and the expected outcomes, providing valuable insights for tourism organizations seeking to captivate the Chinese outbound travel market.

Read More »