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Exploring China Top Online Travel Agencies (OTAs)

Exploring China's Top Online Travel Agencies (OTAs)


China’s booming travel industry has been powered by the rise of Online Travel Agencies (OTAs). These platforms have revolutionized the way Chinese travellers plan and book their trips, offering convenience, extensive choices, and localized services. In this article, we will introduce China’s top OTAs, highlighting their market share, backgrounds, and areas of focus.

1. Ctrip (now Group)

Ctrip, now known as Group, is the leading OTA in China, commanding a significant market share. Founded in 1999, it started as a flight ticket provider and expanded into a comprehensive travel platform. Today, Group offers a wide range of travel services, including flights, hotels, vacation packages, and more. Its user-friendly interface, extensive inventory, and competitive pricing have made it a go-to platform for Chinese travellers. The company has also expanded its reach globally through strategic partnerships and acquisitions.

2. Qunar

Qunar is another prominent OTA in China. Established in 2005, it initially focused on flight bookings and gradually expanded to include hotels, vacation packages, and other travel services. Qunar stands out for its advanced search engine technology, which enables users to find the best travel options based on their preferences and budget. In 2011, Qunar formed a partnership with Baidu, China’s leading search engine, further enhancing its market presence.

3. Fliggy (Alibaba’s travel platform)

Fliggy, operated by Alibaba Group, is a rising OTA that targets younger, tech-savvy travellers. Launched in 2014, Fliggy combines e-commerce and travel services, leveraging Alibaba’s vast user base and digital ecosystem. With a focus on personalized travel experiences, Fliggy offers a wide range of services, including flights, hotels, attractions, and customized travel itineraries. It also incorporates social elements, allowing users to share their travel experiences and recommendations within the platform.

4. Meituan-Dianping

While primarily known as a food delivery and local services platform, Meituan-Dianping has expanded its offerings to include travel services. With its massive user base and integrated services, Meituan-Dianping provides a convenient platform for Chinese travellers to browse and book hotels, vacation rentals, and other travel-related products. Its strength lies in its ability to offer bundled services, such as hotel and dining packages, providing added value to users.

5. Tongcheng-Elong

Tongcheng-Elong is the result of a merger between two OTA companies, Tongcheng Network and Elong Holdings Limited. This combined entity offers a comprehensive range of travel services, including flights, hotels, vacation packages, and train ticket bookings. Known for its competitive pricing and user-friendly interface, Tongcheng-Elong targets both leisure and business travellers, catering to a broad customer base.


China’s OTAs have revolutionized the way Chinese travellers plan and book their trips. With their user-friendly interfaces, extensive offerings, and localized services, these platforms have become indispensable for both leisure and business travellers in China. As the market leaders, Group, Qunar, Fliggy, Meituan-Dianping, and Tongcheng-Elong continue to shape the future of the Chinese travel industry, providing innovative solutions and creating opportunities for both domestic and international tourism businesses.

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