Facilitating Successful Connections:

Travel World China’s Case Study on Organizing Chinese Buyers Delegates for the Experience Africa Show 2023 in London

Introduction

Travel World China (TWC) is a specialist in marketing and communication to the Chinese outbound travel market. This case study showcases TWC’s expertise in facilitating connections between Chinese buyers and overseas travel suppliers. In June 2023, TWC was commissioned by the African Travel and Tourism Association (ATTA) to invite 10 Chinese outbound travel trade professionals specializing in selling African tourism products in China to London for the Experience Africa Show held at the Chelsea Football Club. TWC’s team effectively conveyed the message to the Chinese market, resulting in the careful selection of 10 high-quality buyers. TWC’s liaison work throughout the process ensured a successful event that facilitated valuable post-pandemic connection rebuilding and left a positive impression on ATTA.

Background

ATTA approached TWC to leverage their expertise in marketing and communication to the Chinese outbound travel market. ATTA’s objective was to invite Chinese buyers who specialize in selling African tourism products to London and connect them with African travel suppliers at the Experience Africa Show. TWC’s extensive knowledge of the Chinese market, along with their strong networking and communication capabilities, made them the ideal partner for this project.

Selection Process

Using their in-depth understanding of the Chinese outbound travel market, TWC embarked on a meticulous selection process to identify 10 Chinese buyers who were highly relevant and of high quality for the event. TWC’s expertise allowed them to carefully evaluate the buyers’ specialization in selling African tourism products and their potential to contribute to post-pandemic connection rebuilding.

Marketing and Communication

Through targeted campaigns and personalized communication, TWC effectively communicated the value and significance of attending the Experience Africa Show. This resulted in the selection of buyers who were genuinely interested and qualified to participate in the event.

Liaison Work

TWC’s team took charge of all the liaison work, ensuring a seamless experience for the Chinese buyers. They provided detailed information about the event, travel arrangements, accommodation, and logistics. TWC’s expert communication skills bridged any language and cultural barriers, addressing the buyers’ concerns and facilitating effective communication between the buyers and the African travel suppliers.

Event Onsite Support

TWC provided on-site support, guiding the Chinese buyers through the Experience Africa Show and facilitating meaningful interactions with African travel suppliers. TWC’s ability to bridge the communication gap between the buyers and suppliers further enhanced the success of the event.

Feedback and Outcome

The result was highly successful. Both the Chinese buyers and African travel suppliers expressed their satisfaction and were impressed by the quality of matching facilitated by TWC. The event provided a valuable platform for post-pandemic connection rebuilding, enabling the buyers to establish new partnerships and strengthen existing ones. ATTA commended TWC’s marketing and communication capabilities, recognizing their integral role in the success of the event.

Conclusion

Travel World China’s expertise in marketing and communication to the Chinese outbound travel market was effectively showcased through their execution of the ATTA project. By employing their specialized skills, TWC successfully conveyed the message to the Chinese market, carefully selected high-quality buyers, and facilitated meaningful connections with African travel suppliers at the Experience Africa Show. This case study emphasizes TWC’s commitment to delivering exceptional project results, thereby contributing to the promotion of global travel connections.