Travel World Reps

case study ATTA experience africa 2023-3

Facilitating Successful Connections
Experience Africa 2023

Facilitating Successful Connections:

Travel World China’s Case Study on Organizing Chinese Buyers Delegates for the Experience Africa Show 2023 in London

Introduction

Travel World China (TWC) is a specialist in marketing and communication to the Chinese outbound travel market. This case study showcases TWC’s expertise in facilitating connections between Chinese buyers and overseas travel suppliers. In June 2023, TWC was commissioned by the African Travel and Tourism Association (ATTA) to invite 10 Chinese outbound travel trade professionals specializing in selling African tourism products in China to London for the Experience Africa Show held at the Chelsea Football Club. TWC’s team effectively conveyed the message to the Chinese market, resulting in the careful selection of 10 high-quality buyers. TWC’s liaison work throughout the process ensured a successful event that facilitated valuable post-pandemic connection rebuilding and left a positive impression on ATTA.

Background

ATTA approached TWC to leverage their expertise in marketing and communication to the Chinese outbound travel market. ATTA’s objective was to invite Chinese buyers who specialize in selling African tourism products to London and connect them with African travel suppliers at the Experience Africa Show. TWC’s extensive knowledge of the Chinese market, along with their strong networking and communication capabilities, made them the ideal partner for this project.

case study ATTA experience africa 2023-2

Selection Process

Using their in-depth understanding of the Chinese outbound travel market, TWC embarked on a meticulous selection process to identify 10 Chinese buyers who were highly relevant and of high quality for the event. TWC’s expertise allowed them to carefully evaluate the buyers’ specialization in selling African tourism products and their potential to contribute to post-pandemic connection rebuilding.

Marketing and Communication

Through targeted campaigns and personalized communication, TWC effectively communicated the value and significance of attending the Experience Africa Show. This resulted in the selection of buyers who were genuinely interested and qualified to participate in the event.

case study ATTA experience africa 2023-1

Liaison Work

TWC’s team took charge of all the liaison work, ensuring a seamless experience for the Chinese buyers. They provided detailed information about the event, travel arrangements, accommodation, and logistics. TWC’s expert communication skills bridged any language and cultural barriers, addressing the buyers’ concerns and facilitating effective communication between the buyers and the African travel suppliers.

Event Onsite Support

TWC provided on-site support, guiding the Chinese buyers through the Experience Africa Show and facilitating meaningful interactions with African travel suppliers. TWC’s ability to bridge the communication gap between the buyers and suppliers further enhanced the success of the event.

Feedback and Outcome

The result was highly successful. Both the Chinese buyers and African travel suppliers expressed their satisfaction and were impressed by the quality of matching facilitated by TWC. The event provided a valuable platform for post-pandemic connection rebuilding, enabling the buyers to establish new partnerships and strengthen existing ones. ATTA commended TWC’s marketing and communication capabilities, recognizing their integral role in the success of the event.

case study ATTA experience africa 2023-4

Conclusion

Travel World China’s expertise in marketing and communication to the Chinese outbound travel market was effectively showcased through their execution of the ATTA project. By employing their specialized skills, TWC successfully conveyed the message to the Chinese market, carefully selected high-quality buyers, and facilitated meaningful connections with African travel suppliers at the Experience Africa Show. This case study emphasizes TWC’s commitment to delivering exceptional project results, thereby contributing to the promotion of global travel connections.

Recent Insight

serena hotels
Case Studies

Serena Hotels’ Successful Collaboration in Shanghai Golf Event

Travel World China, in collaboration with Dalmore International Travel and PlayGolf Club, orchestrated a highly successful event for Serena Hotels in Shanghai on December 7th. This large-scale offline salon, themed “Travel+Wine Tasting+Golf,” attracted a distinguished audience, including representatives from Serena Hotels, Kenya Airways, Kenya Tourism Board, Ethiopian Airlines, Wilderness, and other influential figures in the African travel industry.

Read More »
Case Studies

Promoting Peru in China – A Successful Media Event and Travel Seminar

Promoting Peru in China – A Successful Media Event and Travel Seminar

Client: PROMPERU

Objective: To promote Peru as a preferred travel destination among Chinese tourists and strengthen relationships with key media journalists, KOLs, and travel agencies in Shanghai.

Challenges: The challenge was to create a memorable experience that would leave a lasting impression on both media representatives and travel agencies. Additionally, the event needed to showcase the rich culture and attractions of Peru.

Read More »
Insights

Unlocking Success: How Travel Representation Companies Drive Sales Revenue for Businesses in the Chinese Outbound Tourism Market

As the Chinese outbound tourism market continues to experience robust growth, businesses seeking to tap into this lucrative sector face unique challenges. One of the most compelling reasons to consider partnering with a travel representation company for hotels and destination management companies (DMCs) targeting the Chinese market is the significant impact it can have on driving sales revenue. In this article, we will explore how travel representation companies can effectively boost sales revenue for businesses in the Chinese outbound tourism market.

Read More »
Harnessing Xiao Hong Shu for Effective China Marketing in the Tourism Industry
Insights

Harnessing Xiao Hong Shu for Effective China Marketing in the Tourism Industry

Introduction: As the Chinese outbound tourism market continues to grow rapidly, tourism businesses face the challenge of attracting Chinese travellers effectively. One platform that has emerged as a powerful marketing tool in China is Xiao Hong Shu (Little Red Book). In this article, we will explore how tourism businesses can leverage Xiao Hong Shu to tap into the Chinese market successfully and capture the attention of potential Chinese tourists.

Read More »
Insights

Captivating the Chinese Outbound Travel Market: Roadshow Strategies for Overseas Tourism Organizations

In the ever-changing landscape of post-pandemic travel, conducting a roadshow in China has become essential for overseas tourism organizations looking to tap into the lucrative Chinese outbound travel market. These roadshows facilitate connections, knowledge exchange, and business collaborations with Chinese outbound travel professionals. This article explores the key cities to cover, the roadshow format, and the expected outcomes, providing valuable insights for tourism organizations seeking to captivate the Chinese outbound travel market.

Read More »