How to Attract Indian Tourists: What You Must Know
As an emerging market, Indian consumers like ‘more is better’ and they may want to experience as much as possible in a short period of travel. In terms of itinerary design, try to arrange both compact and active.
Indian tourists are more price sensitive. Therefore, it is very important to make them feel that they are getting their money’s worth and cost-effective. You can emphasize the experience they will have. Giving a gift or a free bottle of wine can help boost Indian guest satisfaction.
India is a fairly diverse market. Each state has its own personality traits, language and consumer preferences. Delhi, for example, has a more government feel. Mumbai is more freewheeling and entrepreneurial. The north is more of a tea-drinking culture, while coffee and vegetarianism are more prevalent in the south.
Consider making packages suitable for traveling with Indian families, remembering that they are usually large and multi-generational families, and it is best to consider and accommodate the needs of all ages.
Indians like spicy food. So, use colourful food photos. They’ll love local food, but they need to be given the option of seasoning it with chili or sauce. About 35% are vegetarians. So, make sure you have tempting vegetarian options.
Bollywood has a strong influence on Indian consumers. Has any of your destinations been used for Bollywood movie shoots? If yes, take advantage of these elements. Wherever their screen heroes go, Indians follow.
Cricket is a sport that Indians are crazy about and you can look for some links here too.
Indian tourists, especially young people, are heavy users of digital tools including social media. But they still often book travel through travel agents. Therefore, it is very important to cultivate your relationship with the industry.
Show that you welcome and value Indian guests. This can show in your relationship with your Indian tourism partners, try to use images of Indians when you create any promotional material. Popularity is an important indicator of consumers’ sense of security.
When making marketing posters, it’s good to show natural beauty, clean and spacious towns, and it’s better to show a few people on the picture, Indians don’t like empty spaces without people.
Be involved for the long term. The Indian market and the early Chinese outbound market have one thing in common, which is the need to build long-term relationships.
There are a few well-established exhibitions in India that focus on outbound tourism. Participating in these exhibitions will effectively enhance your brand awareness and establish new partnerships. You should also take advantage of the opportunity of participating in the exhibition to visit counterpart partners and cultivate relationships.