Starting 8th Jan – China has dropped the “zero Covid” policy after 3 years, consequently all travel restrictions have been removed, Chinese citizens can travel abroad for leisure, business and any other purposes.

Since February 6, with the restart of outbound and group tours, Chinese tourists from all over the country are eager to move. The immigration service halls in many cities are crowded. The vitality of Chinese outbound tourists brings hope to the overseas travel industry.

The online traffic dividend has disappeared, the online traffic is concentrated to OTA, and it is difficult to acquire customers online – these are the consensus in the Chinese tourism industry. Therefore, phrases such as “private domain traffic” and “market segment” have become popular in recent years.

China is now reopened, ending three years of vigorous control under the Zero Covid policy. Inbound and outbound tourism are being fully endorsed to unfold, inspiring the hope of the global tourism industry.

With nearly 1.3 billion monthly active users, WeChat is the undisputed king of Chinese social media. It began as a chat app, quite similar to WhatsApp, but it evolved into something much bigger than just a communication tool.

Pre-pandemic, Chinese tourism was the largest source of international travellers in the world. It’s 155 million tourists spent over $250 billion globally in 2019.

After 3 dormant years, as the Chinese government has removed quarantine entry requirements from 8th Jan, millions of Chinese tourists are getting ready to return to the world, inspiring hopes of a rebound in the global tourism industry.