Promoting Peru in China – A Successful Media Event and Travel Seminar
Objective: To promote Peru as a preferred travel destination among Chinese tourists and strengthen relationships with key media journalists, KOLs, and travel agencies in Shanghai.
Challenges: The challenge was to create a memorable experience that would leave a lasting impression on both media representatives and travel agencies. Additionally, the event needed to showcase the rich culture and attractions of Peru.
Unlocking Success: How Travel Representation Companies Drive Sales Revenue for Businesses in the Chinese Outbound Tourism Market
As the Chinese outbound tourism market continues to experience robust growth, businesses seeking to tap into this lucrative sector face unique challenges. One of the most compelling reasons to consider partnering with a travel representation company for hotels and destination management companies (DMCs) targeting the Chinese market is the significant impact it can have on driving sales revenue. In this article, we will explore how travel representation companies can effectively boost sales revenue for businesses in the Chinese outbound tourism market.
Travel World China (TWC) is a specialist in marketing and communication to the Chinese outbound travel market. This case study showcases TWC’s expertise in facilitating connections between Chinese buyers and overseas travel suppliers.
Introduction: As the Chinese outbound tourism market continues to grow rapidly, tourism businesses face the challenge of attracting Chinese travellers effectively. One platform that has emerged as a powerful marketing tool in China is Xiao Hong Shu (Little Red Book). In this article, we will explore how tourism businesses can leverage Xiao Hong Shu to tap into the Chinese market successfully and capture the attention of potential Chinese tourists.
Captivating the Chinese Outbound Travel Market: Roadshow Strategies for Overseas Tourism Organizations
In the ever-changing landscape of post-pandemic travel, conducting a roadshow in China has become essential for overseas tourism organizations looking to tap into the lucrative Chinese outbound travel market. These roadshows facilitate connections, knowledge exchange, and business collaborations with Chinese outbound travel professionals. This article explores the key cities to cover, the roadshow format, and the expected outcomes, providing valuable insights for tourism organizations seeking to captivate the Chinese outbound travel market.
The question that frequently arises is: “How can an incoming tour business effectively attract group bookings from China?” Fortunately, there are multiple strategies that can be implemented to enhance the likelihood of securing Chinese tourist groups. It is crucial to consider the following approaches:
The online traffic dividend has disappeared, the online traffic is concentrated to OTA, and it is difficult to acquire customers online – these are the consensus in the Chinese tourism industry. Therefore, phrases such as “private domain traffic” and “market segment” have become popular in recent years.
Pre-pandemic, Chinese tourism was the largest source of international travellers in the world. It’s 155 million tourists spent over $250 billion globally in 2019.
After 3 dormant years, as the Chinese government has removed quarantine entry requirements from 8th Jan, millions of Chinese tourists are getting ready to return to the world, inspiring hopes of a rebound in the global tourism industry.
An “Annual Report on the Development of China’s Outbound Tourism (2022-2023)”has been released on 11th December 2022, by Hong Kong, Macao and Taiwan Research Institute of China Tourism Academy.
Top tips on destination tourism direct marketing campaign for the Chinese consumers Over the past three years, despite the difficulties in resuming outbound tourism amid