Insight

Chinese outbound travel market updates
Insights

Chinese outbound travel market updates

Starting 8th Jan – China has dropped the “zero Covid” policy after 3 years, consequently all travel restrictions have been removed, Chinese citizens can travel abroad for leisure, business and any other purposes.

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How does the travel industry leverage Douyin for marketing?
Insights

How does the travel industry leverage Douyin for marketing?

The online traffic dividend has disappeared, the online traffic is concentrated to OTA, and it is difficult to acquire customers online – these are the consensus in the Chinese tourism industry. Therefore, phrases such as “private domain traffic” and “market segment” have become popular in recent years.

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How to grow your tourism business from China – A step-by-step guide for DMCs
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How to grow your tourism business from China

China is now reopened, ending three years of vigorous control under the Zero Covid policy. Inbound and outbound tourism are being fully endorsed to unfold, inspiring the hope of the global tourism industry.

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WeChat basics a marketer for China must know
Insights

WeChat basics a marketer for China must know

With nearly 1.3 billion monthly active users, WeChat is the undisputed king of Chinese social media. It began as a chat app, quite similar to WhatsApp, but it evolved into something much bigger than just a communication tool.

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Now, China is opening up, where the Chinese travellers want to go?
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Now, China is opening up, where the Chinese travellers want to go?

Pre-pandemic, Chinese tourism was the largest source of international travellers in the world. It’s 155 million tourists spent over $250 billion globally in 2019.

After 3 dormant years, as the Chinese government has removed quarantine entry requirements from 8th Jan, millions of Chinese tourists are getting ready to return to the world, inspiring hopes of a rebound in the global tourism industry.

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Insights

4 Steps to maximise WeChat B2B & B2C marketing impact a business must know

WeChat is arguably the most popular and useful mobile app in China, and most Chinese citizens use it in their personal and professional lives. But it’s not just people so reliant on this increasingly popular app. WeChat has cleverly developed a plethora of ways that companies and brands can use WeChat to help their businesses thrive.

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