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Serena Hotels' Successful Collaboration in Shanghai Golf Event

Overview:

Travel World China, in collaboration with Dalmore International Travel and PlayGolf Club, orchestrated a highly successful event for Serena Hotels in Shanghai on December 7th. This large-scale offline salon, themed “Travel+Wine Tasting+Golf,” attracted a distinguished audience, including representatives from Serena Hotels, Kenya Airways, Kenya Tourism Board, Ethiopian Airlines, Wilderness, and other influential figures in the African travel industry.

Event Highlights:

  • Commitment to Collaboration: Chris, the Marketing Director of PlayGolf Club, delivered a keynote speech expressing a deep commitment to collaborate with Dalmore International Travel in creating a novel overseas golf travel model.
  • Serena Experience Showcase: Lixia, representing Serena Hotels, provided insightful details about the rich Serena experience and operational expertise in various African destinations.
  • Exploration of Africa: Mr. Shen Yong of Dalmore International Travel presented various ways to explore Africa, with a specific focus on the East African pearl, Kenya.

 

 

Networking and Knowledge Exchange:

The event successfully served as a platform for networking and knowledge exchange, incorporating wine appreciation sessions, professional golf training by PlayGolf Club’s private coach, and a lively atmosphere promoting friendship and camaraderie.

Lucky Draw and Prize Sponsorship:

Dalmore International Travel organized a lucky draw, and Serena Hotels generously contributed to the prize sponsorship.

Outcomes:

The collaboration not only enhanced Serena Hotels’ visibility but also fostered valuable connections within the African travel industry. The event’s success positioned Serena Hotels as a prominent player, attracting attention and interest from potential collaborators and clients.

Future Collaboration:

Serena, demonstrating the positive impact and potential for ongoing partnerships.

Hotels and Dalmore International Travel expressed mutual interest in future collaborations

Conclusion:

This event stands as a testament to Travel World China’s capability in organizing and facilitating successful collaborations that elevate the brand presence of its clients in the Chinese market.

This case study highlights Travel World China’s expertise in creating impactful events and fostering meaningful connections within the travel industry, contributing to the success and growth of its esteemed clients like Serena Hotels.

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