The No.1 outbound tourism market in the world
What if China reopens?
Pre-pandemic, China was the world’s largest outbound travel market. In 2019, 169.2 million outbound journeys were recorded, up from 47.6 million in 2009. China was the most valuable market for international tourism expenditure, spending over US$254bn abroad in 2019. Although Chinese travellers turned to domestic travel during the pandemic, the number of outbound trips is set to rebound as borders reopen. The thirst to travel and spend exists but the focus has shifted to more personalised experiences. It is expected outbound travel in China would return to pre-pandemic levels in early 2024 to reach its pre-COVID-19 potential of 240 million earliest by the end of 2025.
Our approach
Social Media Marketing
The Chinese market is vast and filled with opportunities for any global businesses looking to expand. However, China’s unique social media ecosystem is a compelling challenge. Chinese audiences gather on a completely different set of social media channels. Our team is here to help you stay on top of trends and reputation management through Chinese social media.
Social Media Marketing
The Chinese market is vast and filled with opportunities for any global businesses looking to expand. However, China’s unique social media ecosystem is a compelling challenge. Chinese audiences gather on a completely different set of social media channels. Our team is here to help you stay on top of trends and reputation management through Chinese social media.
Chinese language translation / copywriting
Probably the most noticeable difference between Western tourists and Chinese tourists is language ability as most Chinese travellers are not as confident with their English, which means from pre-travel research to post-travel review will need to integrate translation/localisation into your strategy.
Partnering with Chinese tour operators
Tour operator is still a very important part of the distribution chain in China, the benefit of working with Chinese tour operators include they already have an existing customer base, they are experienced in dealing with Chinese customer and understanding of the market, etc. However, collaborating with Chinese tour operators can be tricky and our team are here to provide insight and guidance.
Partnering with Chinese tour operators
Tour operator is still a very important part of the distribution chain in China, the benefit of working with Chinese tour operators include they already have an existing customer base, they are experienced in dealing with Chinese customer and understanding of the market, etc. However, collaborating with Chinese tour operators can be tricky and our team are here to provide insight and guidance.