Prepare for the impending boom
in outbound travel from India
- India’s outbound tourism market has large potential
With a growing economy, young population and growing middle class, India could become one of the most lucrative outbound tourism markets in the world. The growth within India’s economy will directly contribute to a boost in the middle-class population, resulting in increased wealth and disposable income. It poses an excellent opportunity for destination marketers who can capitalize on its young population who have a propensity to travel abroad. From 2009 and 2019 Indian outbound tourism increased by 143% from 11 million travellers to 27 million. In a post-pandemic era, there is no reason why India cannot build on these figures, with projections showing a full recovery in 2024 and record numbers in 2025 for outbound travellers reaching 28.5 million.
Our approach
Digital is a targeted and cost-effective way to reach this diverse market.
India’s young travellers are strongly influenced by social media and are looking for adventures and experiences as well as visiting iconic cultural sites. They are easy to communicate with, being more familiar with English than many Chinese tourists, and are receptive to western culture and tourism media.
Digital is a targeted and cost-effective way to reach this diverse market.
India’s young travellers are strongly influenced by social media and are looking for adventures and experiences as well as visiting iconic cultural sites. They are easy to communicate with, being more familiar with English than many Chinese tourists, and are receptive to western culture and tourism media.
Respond to each segment with creative and effective concepts.
India’s vast population with its diverse culture, language and religion means that communicating with a particular segment needs to be customized to achieve maximum impact. Standard marketing techniques fail when talking to such a large and diverse demographic.