Travel World Reps

WeChat basics a marketer for China must know

WeChat basics a marketer for China must know

With nearly 1.3 billion monthly active users, WeChat is the undisputed king of Chinese social media.

wechat logo - travel worldreps

It began as a chat app, quite similar to WhatsApp, but it evolved into something much bigger than just a communication tool. 

Almost everyone in China has it, even the older generation living in rural areas are not unfamiliar with the super App. If you’re in China, you will immediately realise that WeChat is the main form of communication with everyone. 

Here are the key features:

Chat — WeChat offers one-on-one and group chats, and there are no read receipts, which means the sender doesn’t know if the recipient has read the message unlike WhatsApp’s two blue ticks.

You can also send audio messages (voice notes) or make video and audio calls. 

Official Account Posts — WeChat’s Official Accounts are brand or business accounts and post or publish information directly in the message feed or the subscriptions folder.

travel world reps we chat 2

 

travel world reps we chat 3

Moments — This separate newsfeed allows users to share content with, and view content (videos, photos, text) from their friends. The feed is organized newest-to-oldest, with the most recent post featured at the top. 

travel world reps we chat 4

WeChat Pay — WeChat also has a feature that lets you hold money within the app and use it to pay for literally everything. Even the elderly vendors selling snacks on street corners accept WeChat payments. 

Mini-Programs — Signing up for and downloading mini-programs gives users access to more features. Within the WeChat app, users can pay their utility bills, order food, shop, purchase items at their favourite store, call a taxi, etc.

It is fair to say the Chinese lives are tightly associated with WeChat App, making it a unignorable place for marketers when target China market. 

Recent Insight

serena hotels
Case Studies

Serena Hotels’ Successful Collaboration in Shanghai Golf Event

Travel World China, in collaboration with Dalmore International Travel and PlayGolf Club, orchestrated a highly successful event for Serena Hotels in Shanghai on December 7th. This large-scale offline salon, themed “Travel+Wine Tasting+Golf,” attracted a distinguished audience, including representatives from Serena Hotels, Kenya Airways, Kenya Tourism Board, Ethiopian Airlines, Wilderness, and other influential figures in the African travel industry.

Read More »
Case Studies

Promoting Peru in China – A Successful Media Event and Travel Seminar

Promoting Peru in China – A Successful Media Event and Travel Seminar

Client: PROMPERU

Objective: To promote Peru as a preferred travel destination among Chinese tourists and strengthen relationships with key media journalists, KOLs, and travel agencies in Shanghai.

Challenges: The challenge was to create a memorable experience that would leave a lasting impression on both media representatives and travel agencies. Additionally, the event needed to showcase the rich culture and attractions of Peru.

Read More »
Insights

Unlocking Success: How Travel Representation Companies Drive Sales Revenue for Businesses in the Chinese Outbound Tourism Market

As the Chinese outbound tourism market continues to experience robust growth, businesses seeking to tap into this lucrative sector face unique challenges. One of the most compelling reasons to consider partnering with a travel representation company for hotels and destination management companies (DMCs) targeting the Chinese market is the significant impact it can have on driving sales revenue. In this article, we will explore how travel representation companies can effectively boost sales revenue for businesses in the Chinese outbound tourism market.

Read More »
Harnessing Xiao Hong Shu for Effective China Marketing in the Tourism Industry
Insights

Harnessing Xiao Hong Shu for Effective China Marketing in the Tourism Industry

Introduction: As the Chinese outbound tourism market continues to grow rapidly, tourism businesses face the challenge of attracting Chinese travellers effectively. One platform that has emerged as a powerful marketing tool in China is Xiao Hong Shu (Little Red Book). In this article, we will explore how tourism businesses can leverage Xiao Hong Shu to tap into the Chinese market successfully and capture the attention of potential Chinese tourists.

Read More »
Insights

Captivating the Chinese Outbound Travel Market: Roadshow Strategies for Overseas Tourism Organizations

In the ever-changing landscape of post-pandemic travel, conducting a roadshow in China has become essential for overseas tourism organizations looking to tap into the lucrative Chinese outbound travel market. These roadshows facilitate connections, knowledge exchange, and business collaborations with Chinese outbound travel professionals. This article explores the key cities to cover, the roadshow format, and the expected outcomes, providing valuable insights for tourism organizations seeking to captivate the Chinese outbound travel market.

Read More »