What you need to know about Douyin for tourism marketing
Douyin has now become a must-have channel for travel merchants. The cost of paid promotion to acquire customers is getting higher and higher, and Douyin is one of the few traffic-based platforms that can acquire customers at a lower cost.
In 2022, the daily active users of Douyin will exceed 700 million, and according to the “2022 Douyin Travel Ecology Report” data, 270 million Douyin users are interested in travel. With such a huge number of traffic and potential customers, it is no wonder that travel merchants have entered Douyin. So, how do travel merchants get customers from Douyin?
Remember, you have to have traffic before you can talk about conversions. When Douyin acquires customers, it converts Douyin users in Douyin’s public domain traffic pool into customers of travel companies and travel businesses.
How do tourism industry merchants get traffic on Douyin?
Two methods: short video + livestream
Which travel videos are popular?
- Scenery short video
Including natural scenery, culture and humanity videos. In 2021, on Douyin, the number of views of natural scenery videos exceeded 700 billion, and the number of views of culture and humanity videos exceeded 420 billion.
Therefore, destinations and tourism attractions have natural advantages for Douyin marketing, and the landscape resources are rich, which is very suitable for short video shooting, and the shooting cost is usually not high.
- Travel strategy videos
Type 1 – Videos of real people appearing, and they are usually tour guides, travel experts, and staff of tourism enterprises. This type of video is of higher quality and more expensive to produce.
Type 2 – The feature is that there are no real people appearing, and the main form is: cut pictures + text descriptions. Even the audio commentary is automatically generated by the editing software. This kind of production cost is the lowest, and it can be produced by looking for pictures and materials on the Internet. It can be mass-produced, and the quality is average.
What to Live broadcast (or livestream)?
According to the “2022 Douyin Travel Ecology Report” data, the live broadcast rooms and broadcasts of travel scenery and global travel have the highest viewing volume, followed by travel strategies, self-driving travel, and travel professionals.
Travel live broadcast is not like e-commerce live broadcast of goods. Travel live broadcast can bring customers an immersive experience from the first perspective, in-depth planting of tourist destinations or travel planning, deepening customer impressions, triggering travel impulses in customers’ hearts, and yearning for a beautiful distance. Increase your chances of conversion.
Author: Dream Journey E-commerce Mini Program